College Magazine analysis

Looking at the masthead - ‘College Lifestyle’ we know that this magazine is directed towards a younger audience, in college. The way the man is dressed in the photo suggests that he is intelligent and enthusiastic to learn. They have made the photo in black and white in order to make the cover lines stand out and catch the viewers’ eyes. The magazine has used three or four different fonts in order to make the magazine look more trendy and appealing to their target audience. They have used a brighter font colour for the masthead- again to appeal to the audience and to draw more attention than the over lines. They have shown the iPad on the cover as technology is usually associated with the younger generation and would catch their eye.  The use of the words ‘sexy’ and ‘flirtatious’ make the magazine sound more informal. This grabs the target audience’s attention as they are stereotyped to not read- informal writing will make it easier for the reader to read.